'Evolution' Advertisement Refutes Evolution Metaphor | The Institute for Creation Research
'Evolution' Advertisement Refutes Evolution Metaphor

On a Dallas highway near the Institute for Creation Research offices, a billboard advertising a new computer reads, "The laptop has just evolved." Likely, the statement is not meant to be taken in a literal Darwinian sense, since laptops are the product of human engineering. Why, then, is the word "evolved"—typically used to describe a natural process—used in the advertisement?

Technical-minded evolutionary biologists have different definitions of "evolution," but on the street this term can carry the generalized meaning of onward and upward advancement from simple to complex forms or functions. Plainly, it is this concept to which the advertisement appeals.

The message is, "if you want the latest pinnacle of technology, then buy this product. It is the most evolved, or advanced, to date." So, evolution is equated with advancement. The means, or "how," behind such progress is, however, not explained.

But the way this technology became "advanced" contrasts with the way that Darwinian evolution supposedly transformed the living world from "simple" to "advanced," and this falsifies the metaphor. Real-life personal design actually went into the advertised product, from its mental conception through its production and marketing. Highly refined machines like computers could never assemble themselves or be the result of random forces. Complicated, advanced systems in the living world must likewise have shared a similar history of personal design.

A different advertisement promoting the engineering department of a nearby university stated "cool stuff doesn't just make itself," implying that "cool stuff" is purposefully engineered. It never happens naturally.

The tablet computer advertised on the billboard is "cool stuff." It is not a product of nature, but was made by technicians. Body cells and other living systems are also "cool stuff," but far more complicated than any man-made computer. They must therefore have come from the ultimate Technician.

The billboard's application of the word "evolved" to something that is clearly the result of intelligent engineering offers an ironic commentary on evolutionary biology's similar misuse of the term to explain clearly engineered life.

* Mr. Thomas is Science Writer at the Institute for Creation Research.

Article posted on January 26, 2011.

The Latest
NEWS
Invasion of the Giant Lizards
We are already contending with the COVID-19 virus and the recent spate of murder hornets in the Pacific Northwest, but now sobering news coming out of...

NEWS
Many Martian Volcanoes May Be Mudflows
Tens of thousands of volcano-looking features exist across the northern lowlands and other areas across Mars.1 In the past, these volcanoes...

ACTS & FACTS
A Believer's Response to Challenging Times
As I write this, stay-at-home mandates due to the COVID-19 pandemic are still in force across much of the country. The resulting economic turmoil has...

APOLOGETICS
The Bird That Walks and Flies Under Water
The official bird of Norway is Cinclus cinclus, the white-throated dipper, an ordinary-looking bird that behaves in very extraordinary ways.1...

ACTS & FACTS
Does Scripture Say Anything about Climate?
Climate change conversations squeeze their way into so many different topics, yet climate research is rife with confusion. Which scientists are right—those...

ACTS & FACTS
Missing Ice Age Forests Fit Flood/Ice Age Model
Secular scientists say Earth has experienced many Ice Ages. But the evidence for multiple Ice Ages is very weak.1 There is strong geological...

ACTS & FACTS
How Not to Date Hominid Remains
A recent Neanderthal study in the journal Science mixed detailed archaeological finds with stories about human origins. As is typical, the report’s...

ACTS & FACTS
An Ocean of Viruses
A virus is a very tiny structure that, in its simplest definition, is some nucleic acid (either DNA or RNA) packed inside a protein coat. Viruses can’t...

ACTS & FACTS
Revisiting the Isochron Age Model, Part 1
Radioactive dating is based on the decay rate of a starting radioactive isotope (the parent) into its stable counterpart (the daughter). An age is assigned...

RESEARCH
Flood Model Solves Antarctica Rainforest Mystery
A recent study published in Nature has evolutionary scientists baffled. The researchers reportedly found an ancient rainforest in Antarctica, of all...