Experts: We Need More Color in Our Lives | The Institute for Creation Research
Experts: We Need More Color in Our Lives
Researchers are now seeking to broaden the spectrum of colors typically represented in manmade products, the BBC reports.1

Experts in the color industry have had a longstanding, behind-the-scenes impact on the colors of clothing, house décor, advertising, product packaging, and countless other aspects of our lives. They have painstakingly studied and formulated ways to bring certain colors into mass production. They’ve studiously looked at nature for inspiration. Many have even studied what is referred to as “color psychology,” or the way that various colors apparently “affect perceptions and behaviors” of the people who see them.2

In the U.S., with the development and implementation of the Pantone Matching System (PMS) in the late 1950s and early ‘60s,3 various industries began to standardize color like never before. In Europe, other color-matching systems gained traction.

However, today, some color experts argue that though these standardized systems are helpful in mass production and consistency, they also result in many shades or color combinations getting overlooked. They claim that such stringent standardization greatly “impoverishes the palette of colours we see around us in everyday life.”1

God’s ingenious design of the visual system gives us the incredible ability to see color. Put simply, we can see color because the cones in our eyes register various wavelengths of light,4 which are then converted to electrochemical impulses that our brains translate into colored images.5 It can vary greatly, but a healthy person can see up to one million colors. Those with a special type of cone in their eyes can see almost one hundred million different colors.6

If humans have the ability to see such mind-blowing variety, color experts are asking, then why not leave behind some of the overly-limited color standards and experiment with shades and combinations that aren’t currently used in manmade items? By doing this, they say, we can surround ourselves with an even broader variety of colors that we are capable of perceiving. Just as the world’s top chefs formulate creative and unique combinations of tastes, these researchers work tirelessly to do the same with color—surprising and delighting people’s visual palettes.

Though color plays a part in almost every aspect of our lives, most of us tend to think about it a surprisingly small amount, other than when picking out our clothes or a new rug for the living room. For believers, the ability to see color should be a constant, breathtaking reminder of the beauty and creativity of our God.

References
1. Lutyens, D. What you didn’t know about colour. BBC. Posted on bbc.com May 13, 2020, accessed May 15, 2020.
2. Ciotti, G. The Psychology of Color in Marketing and Branding. Help Scout. Posted on helpscout.com, accessed May 15, 2020.
3. Quito, A. How Pantone Became a Global Authority on Color. The Atlantic. Posted on theatlantic.com November 5, 2015, accessed May 15, 2020.
4. Mukamal, R. How Humans See In Color. American Academy of Ophthalmology. Posted on aao.org June 8, 2020, accessed May 15, 2020.
5. Staff writers. 2015. Guide to the Human Body. Dallas, TX: Institute for Creation Research, 54.
6. Zhang, M. Some People Can See 100 Times More Colors Than You. PetaPixel. Posted on petapixel.com March 30, 2016, accessed May 15, 2020.

*Lauren Pennington is Volunteer Coordinator at the ICR Discovery Center for Science & Earth History.
The Latest
NEWS
Fossil Chromatin Looks Young
What are the odds that a buried animal would still have intact DNA after 125 million years? Researchers publishing in the journal Communications Biology...

NEWS
Inside October 2021 Acts & Facts
How is the Lord’s handiwork on display at John Pennekamp Coral Reef State Park? Does the universe look old? What can we learn about science and...

NEWS
Two-Volume Series: Restoring the Truth about Origins
The subject of origins continues to attract interest from the public and the scientific establishment. Understanding our origins informs us of who we are...

ACTS & FACTS
Creation Kids: Floods Form Fossils Fast
Christy Hardy and Susan Windsor* You’re never too young to be a creation scientist! Kids, discover fun facts about God’s creation with...

ACTS & FACTS
A Battle for Hearts
Since the ICR Discovery Center for Science & Earth History opened in fall of 2019, tens of thousands of people have walked through our doors. They...

APOLOGETICS
Eating Bugs Isn't Always So Simple
The Lord Jesus Christ deserves glory for why He made Earth’s diverse creatures, and He also deserves glory for the complicated details of how...

ACTS & FACTS
Does the Universe Look Old?
Since distant galaxies are billions of light-years away, some understandably assume that distant starlight must have taken billions of years to reach...

ACTS & FACTS
Hawaii Behind the Scenes
ICR Research Scientist Dr. Brian Thomas and ICR Video Producer Clint Loveness, with help from friends and family, recently shot footage in Maui, Hawaii,...

ACTS & FACTS
Mutation, Design, and Faith
Any alteration in a cell’s DNA sequence is a mutation. These changes can come from copying errors, exposure to chemicals or radiation, or from...

ACTS & FACTS
Another Function of 'Junk DNA' Discovered
For decades, evolutionists suggested that huge sections of our genome (about half) did not actively code for the production of proteins or polypeptides—and...