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And he had power to give life unto the image of the beast, that the image of the beast should both speak, and cause that as many as would ° not worship the image of the beast should be killed.
And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.
Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.

New Defender's Study Bible Notes

13:15 give life. This pseudo-life in the image must also be a lying wonder, since only God can create life. However, if complex audio-animatronix equipment of some kind is designed and constructed within the image, programmed with the capacity to produce word-like sounds, and if a powerful spiritual intelligence in the Satanic hierarchy possesses the image body (as demons have often possessed human bodies and controlled their utterances, making use of the vocal apparatus), then it could certainly be made to appear that the image was alive and speaking intelligently.


13:16 mark. The mark of the beast, which will be universally required for all transactions, will insure loyalty to the beast, but will also assure an eternal destination in hell for all who accept it (Revelation 14:9-11). This will be some kind of indelible marking, easy to see and impossible to remove.


13:17 number of his name. Maybe there will be three different types of marks, to distinguish three different classes of world citizens.


13:18 understanding. This information is evidently intended for people living before the beast is openly identified by his seven-year covenant with Israel. Thus, he will probably have become an important and influential political leader even before the rapture of the church, and Christians—as well as others—need to be warned not to be deceived by his charismatic personality.


13:18 number of a man. The beast appears to be a man, not a church or other kind of body; he has a name, and that name has a number (Revelation 13:17). In fact, every word in the Greek language (in which John wrote the book of Revelation) has a number, since every letter corresponds also to a number. That is, “alpha” (a) also signifies “1,” “beta” (b) signifies “2,” etc. To “count” the number of a word, one would simply total the numbers of its individual letters. Even though other languages don’t follow this system, the New Testament Greek language did, and it should normally be easy enough to transliterate any certain name into its Greek equivalent, and then to add the corresponding numbers (i.e., “Al” in English would become al, or “alpha lambda” in Greek equivalence, with a number value of 31). Although about one in every ten thousand names would add to 666, if any potential world leader’s name has this value, one should be extremely cautious about believing or following him.


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